FWEP0006 Be authentic with Sue B Zimmerman instagram expert and business coach Sue B. Zimmerman is the marketing industry go-to Instagram marketing educator. Her high-energy and passion for teaching social media is evident from the moment she takes the stage through her closing comments. She thrives off interacting with audience members, event attendees, and fellow speakers often making herself available post-presentation to continue to the conversation. Sue is a popular CreativeLive instructor and has been a featured speaker at the largest social media conference Social Media Marketing World. She has also taken the stage at: Social Media Camp, ONTRApalooza, and Social Media Day San Diego, as well as specialty industry events such as GIFTE, UWColorado, and Romance Travel Forum. Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.com

Show Notes

FWEP0006 Be authentic with Sue B. Zimmerman 
 In this episode, we have a very special guest. She built her career empowering entrepreneurs and marketing professionals to utilize the power of Instagram to get tangible business results. In short, she is an Instagram expert. Our guest that will enlighten our minds and encourage us is no other than  Sue B. Zimmerman

How is the power of influence being manifested?
Sue B. shared about the power of influence and how she influences others. According to her:
(2:43)“The power of influence is when other people talk about you so you don’t have to talk about yourself. It’s the amplification and broadcast from other people sharing your knowledge.”

Being authentic
Sharing posts on Instagram is valuable. 
(3:23)“Meaning you educate, empower, or inspire in some way where someone scrolls to your feed and stops their thumb from scrolling, it’s a thumb-stopping content and they look at it and it changes something in their mind”You must be careful in the posts that you will share on Instagram because there’s a lot of people who can see it and it can affect you a lot. After all not all you see on Instagram is true.

Sphere of influence
Being influential is quite challenging because you can’t please everyone. No matter what you are doing people can always comment on your act whether it’s good or bad. Sue stated that:
 (3:46)“ I think that that’s influential I think that, that is opportunistic, I think, that is a way to attract other people that you’re meant to be serving and to your point growing your business, growing your leads and sphere of influence.”

Don’t believe everything you’re looking at
Sometimes what we see is not always true. Because we are being played by some people. 
(7:30) “You’ve got to be showing yourself consistently over time and the space that you want to influence. Because there are many people who want to make money on Instagram like I want a hundred thousand followers so I can get paid to be an influencer” well number 1 is: Do not ever ever ever ever buy followers 2. Not every follower is equal it’s more important to be attracting the perfect follower who will ultimately buy your products or services or believe you when you endorse another product or service because they like you they like your brand and they like your business and they trust you.
Key takeaways:
  1. Being influential means to be authentic.
  2. Scrutinize IG posts before believing them.
  3. You cannot please everybody no matter what you do.
  4. Aim for organic leads.
  5. Reach out to the correct audience.

Key Resources:Visit Zue’s website:https://suebzimmerman.comFollow Zue on Instagram: @theinstagramexpert
Check Zue in Linkedinhttps://www.linkedin.com/in/instagramexpert/