[Mix of English & Mandarin] Success and struggles of building a regional brand with Genecia Alluora, Founder of Soul Rich Woman, International Progressive Women Award 2019 & Former Miss Singapore. This interview was conducted by Dasmond Koh is a Singaporean actor, television host, radio DJ and businessman. He was a full-time Mediacorp artiste from 1995 to 2015. He is now the CEO of Noontalk Media, a Singapore-based media entertainment company that specialises in artiste and talent management, multimedia production and event conceptualisation. Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.com

Show Notes

FWEP00012 Success and struggles of building a regional brand with Genecia Alluora, Founder of Soul Rich Woman, International Progressive Women Award 2019 & Former Miss Singapore In this episode, let me encourage you as a former Miss Singapore and Southeast Asia Woman of Excellence in 2010; and founder of Soul Rich Woman, the number one female entrepreneur network in Southeast Asia that connects more than 200,000 women across the region, with presence in 7 countries, including Singapore, Malaysia, the Philippines, Vietnam, and Indonesia. 

The journey called lifeLife is not always good, sometimes we undergo challenges before we reach success. In the journey, we’ll encounter different circumstances that will challenge and teach us to grow stronger.  (3:20) Why I enjoyed pageants was it was one of the ways out for me because my family financially we went down so I had to support myself through school since I was 14 years old. So, when my friend encouraged me to join a beauty pageant, you know it could be a great chance for me to do something about my life.(3:52) The whole process is that I had no experience and because I had been a trainer for many years, I was teaching yoga, aerobics, line dancing. (4:04) I started teaching when I was 14, 15 years old I was the youngest instructor in Singapore (4:59) The experience and the journey are important but winning it has really opened up the horizon.  

The road to success
The path to success will need determination and a constant thirst for learning. It also requires a determined and resilient character.(5:26) I think a lot of times is the way you brand yourself the way you carry yourself the way you talk about what your vision is and how people could help you to achieve what you want to do.(6:16) I want to leverage my time and do something online, more scalable 
 (6:24) So I was looking for an answer, went online, I took a lot of courses and then I met this guy who was my student in image consultancy, his name is James, James Wee(6:43) So that was when I opened up my eyes to the level of what you call the e-commerce 
 (6:46) And it took me a while to figure it out, how exactly it was done
 (7:29) Many times people go the wrong way or long way even for myself I also go the long way and the wrong way. Before I achieve success in the online world it was not easy. That’s why I want to help women to shorten their time. 

Creating Impact
 Change begins once the mindset is changed. You can only influence those who are willing.(8:12) It’s all about tearing down the limiting belief 
(8:18) I realized there’s a lot of women who are still holding back. Because of their family tradition and culture.(8:39) A lot of women give up their dreams sometimes when they have children. Nothing wrong with that. (8:48) What if there could be a way for women to have it all. They could have a way to still have a family and then through a  network or platform, they learn and acquire the skills easily. The question is. Is it sustainable? Is it duplicable? Is it easy to pick up? The answer is yes!   

The vision of Soul Rich Woman
 Empowering women to empower others, to live fulfilling lives.9:26- 33 The vision of Soul Rich Woman is to empower 1 million women to make money online with at least about a thousand dollars a month. 9:46-52 It changes their lifestyle and help their children or help their family it can change their life.  

Achievements in life
 Achievement doesn’t always mean awards or recognition. It’s those changes in you by allowing others to speak to you and taking their wisdom to create the path towards your dreams.(10:9)Actually for me, one of the things I feel I have achieved is depth in terms of my thinking.
 10:20-26 It really changed my life like it helped me to see how to become a better leader, as a woman.
 11:54-12:05 My story is always, don't be a victim of your own circumstances step out of your comfort zone and go towards dreams you always desire and wanted to achieve.  Partnership in Business
Working along with others can enhance what you have and make your vision grander.(13:28) Partnerships are very powerful everybody has their own role you just have to respect each other’s position and do the best that you are good at or what you are good in. So that when you come together all of us come together it’s like a very powerful force so that’s one thing that I learned. The other one is the power of collaboration and partnership. 

Key Takeaways: 
  1. No matter how hard the situation is Don’t Give Up!
  2. Don’t be a victim of circumstance.
  3. Don’t hold yourself back.
  4. Do what you love.
  5. Go out of your comfort zone and think outside the box.
 Key Resources: Subscribe to Genecia’s Youtube channel: https://bit.ly/2lFnHlWVisit SRW’s website: https://bit.ly/2pJTsJIFollow Genecia on Twitter: Genecia Alluora 羅鍏淇(@GeneciaAlluora)
Instagram: Genecia Alluora 羅鍏淇 (@geneciaalluora)Check Genecia’s LinkedIn :https://www.linkedin.com/in/genecia/